Females To Become ‘Uber’ Drivers In Saudi Arabia

Careem — the Middle East’s answer to Uber — is aiming to change that in one of the most conservative societies in the world by recruiting Saudi women to take the wheel after a female driving ban was lifted on Sunday.

Careem has received over 2,000 applications since announcing it would recruit so-called Captinahs — female drivers — in Saudi Arabia. A handful of these drivers have already hit the roads to serve male and female clients.
After the Saudi government announced plans to remove the driving ban last year, major car companies reworked their advertising campaigns to target Saudi women.

Ford (F) grabbed the spotlight by saying they would give a female driving advocate her dream Mustang. On Sunday, car washing shops and restaurants offered free services and special deals to women.