Samsung’s new smart TV lineup blends in with its surroundings like a chameleon.
The South Korean tech giant on Wednesday announced its 2018 lineup of QLED TVs and the standout feature is what Samsung calls “ambient mode,” which mimics the colors and patterns of the walls around it.
It’s designed to work for mounted TVs when users aren’t watching a show or movie. The intent is to match interior décor rather than looking like an eyesore on the wall.
To set up the feature, you’ll need to take a picture of the mounted TV via the corresponding Samsung SmartThings app. From there, the app uses a color and brightness matching process to display the same color or pattern as the TV’s surroundings. Users can also upload their own photos instead or use pre-set décor images, such as a photo of mountains.
When in ambient mode, it can also play music or show the time, weather, and news headlines.