The Federal Government says at the conclusion of the on-going reform in the creative industry and advertising sector, the country will earn two billion dollars in advertising within three years.
The Minister of Information and Culture, Alhaji Lai Mohammed, said this in Abuja at a technical session of the Task Team on Audience Measurement inaugurated by the government.
Mohammed who said the N400 million the country was currently earning from advertising, was unacceptable reiterated the position of the task team to raise it to two billion dollars within three years.
He said with the conclusion of the reform process, the entire creative industry would never be the same again.
The minister praised the team’s work in ushering in a period of unprecedented success for the creative sector as a whole.
“The measurements and data you’ll be compiling, the Standards of Practice on receipts and payments, and the media monitoring service enabled by technology for real-time performance evaluation will promote transparency and an environment where everyone can grow and prosper.”
“In our wonderful country of more than 200 million people, over 500 radio and television channels, and at least 24 million TV households, with the greatest Gross Domestic Product (GDP) in Africa, what most, if not all, have always begged for is a level playing field.”