Many Whites in the United States have started boycotting Nike due to their decision to unveil former footballer, civil rights activist and Black Lives Matter supporter Colin Kaepernick as the new face of Nike’s ‘Just Do it’ ad campaign. Pictures across social media show some of them burning their Nike gear and one is pictured burning his feet.
Kaepernick, 30, who is currently without a team, sparked a wave of protests across the National Football League and other athletic events in 2016 after he started kneeling during the American national anthem to protest against police brutality against African Americans.
“Believe in something,” Nike’s new tagline read in a tweet posted by Kaepernick.
“Even if it means sacrificing everything”.
The tweet immediately went viral, garnering millions of interactions and the #Nike hashtag becoming a worldwide trending topic.
Kaepernick, who has not played football since 2017 after he was released by the San Francisco 49ers, has repeatedly been attacked by US President Donald Trump over his public stand, with Trump calling on NFL team owners to fire such players.
Brushing aside the issue of racism, Trump attacked the protesting players last year, accusing them of showing “total disrespect of our heritage”.
“Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, you’d say, Get that son of a b**** off the field right now. Out! He’s fired”.